[CLIENT] Meet W3alth
Our most recent client W3alth, is a Houston based rapper and DC native. W3alth is an up-and-coming artist scheduled to release his debut EP, Bridges on July 26, 2019. W3alth came to us for music production, design, and marketing services. The EP is produced entirely by Substantial, veteran, Lofi Hip-Hop MC, producer and SAM founder & co-CEO.
W3alth released his first single, 17 & Oh on June 28, 2019. The track encompasses confidence and perseverance as W3alth proclaims, “No man stops me, gotta have an army”, over a sleek organ sample, hard hitting drums and pounding bass.
His second single, 92 Baby is his latest effort, where we find W3alth sounding very comfortable juggling flows and bars over a dirty, chopped piano loop while Paris based songstress, Alxya lends her melodic voice to the chorus. 92 Baby serves as an anthem for anyone that shares the birth year, while providing nostalgic vibes of golden era Hip-Hop with a modern twist. The cover art features a photo from 1992 of a 13 year old Substantial, carrying his nephew, W3alth who was only a few months old at the time. The title Bridges is inspired by their observation of the ongoing disconnect between the young and older generation of Hip-Hop artists. Youthful swag with a golden era feel.
With our assistance, W3alth has seen an increase of 17,500+ in listeners, 24,000+ in streams and and 23% increase in followers on Spotify since June 2019.
Additionally, the 92 Baby single was recently featured on Spotify's Lofi Hip-Hop playlist.
[NEW MUSIC] W3alth - 17 & Oh - prod. Substantial
Veteran MC/producer, Substantial links with his nephew, up-and-coming rapper, W3alth to release their first single, 17 & Oh. The track emcompasses confidence and perseverance as W3alth proclaims, “No man stops me, gotta have an army”, over a sleek organ sample, hard hitting drums and pounding bass. 17 & Oh is from the upcoming EP Bridges out July 26th, produced entirely by Substantial. The title Bridges was inspired by their observation of the ongoing disconnect between the young and older generation of Hip-Hop artists. Sub states “Our goal is to find common ground musically, bringing together the best of both worlds. Youthful swag with a golden era feel.”
HAPPY RELEASE DAY & BORN DAY TO W3ALTH! 17 & Oh is now STREAMING EVERYWHERE!
[NEW MUSIC] Substantial - Recompositions (EP)
HAPPY RELEASE DAY!!! Substantial's new EP, Recompositions has officially dropped! It is project featuring new songs and remixes written and produced by Substantial featuring Carolyn Malachi, Greenspan, Kenichiro Nishihara, Mason Lieberman & Stephanie Gayle. The instrumental version and vinyl will released at a later date with full details coming in a few days. Also read Sub's recent interview with journalist Adam B to see what's next!
PRATT PAIRS: VALENTINE’S DAY 2019
This Valentine’s Day, the Office of Alumni Relations is sharing the stories of alumni who fell for each other while they were students at Pratt.
Read about our story here.